Model of The Competency for Tour Guide effect to Organizational Citizenship Behaviors and Job Performance in the Attractive Military Regions

Abstract

This social science research purposes were 1) to study Functional Competency, Organizational Citizenship Behavior and Job Performance in attractive military regions. 2) To analyze the influence factors effected to functional competency, organizational citizenship behavior and job performance. 3) Model presentation based on the relation of competency, organizational citizenship behavior and job performance. Research methodology was Mixed-methods and statistics used in data analysis were mean standard deviation, Pearson’s Product. Samples were composited of 640 persons in the Royal Thai Army Tour Guide officers from 6 regions nationwide and 5 high ranking for in-depth interview. Structure Equation Model: SEM was used with confirmatory factor analysis and causal relationships. The results found that functional competency, organizational citizenship behavior and job performance were consistent 1) knowledge management influenced functional competency. 2) Factors of 7S McKinsey model influenced functional competency.3) human resources development: HRD influence functional competency 4) functional competency influenced organizational citizenship behavior and job performance. The structures were explained by Structure Equation Model as following 1) JP = .038 (OCB) 2) JC = .009(KMA) + .006(INT) + .021(OCB) + .032(OCB).