HEALTH COMMUNICATION AND MEDIA LITERACY FOR FEMALE SINIOR PERSONS’ LIFE QUALITY IN CHANTHABURI PROVINCE

Abstract

This research aimed to: (1) studied on theoretical framework variables, i.e. the ways of life, Health communication, Health media literacy, and the development of female senior persons’ life quality in Chanthaburi province, and (2) analyzed in the factors’ path model associated with the ways of life, Health communication and Media literacy influenced on the development of female senior persons’ life quality in Chanthaburi province. The samples were 394 of female senior persons in Chanthaburi province, selected by multi-stage random sampling. The data was collected on workshop; a questionnaire was employed as a research instrument consisted of 4 parts, i.e. the ways of life scale, health communication scale, media literacy scale, and life quality scale. Statistical data analysis were percentage, mean, standard deviation--S.D., and path model analysis. The research findings revealed that: (1) There were 8 parts of the ways of life female senior persons in Chanthaburi province found that sport and recreation was the most interest, second education and socialization, third economic, fourth family, fifth arts, sixth belief and religion, and commuion media exposure depend on demand. And (4) female senior persons’ life quality found that 6 parts of life quality, i.e. physical, cognitive, affective, social function, economic, and self-esteem were not the obstacle of life being. (5) The result of path model analysis discovered that the factors model affected the female senior persons’ life quality in Chanthaburi province was accordance with empirical data processing (c² = 0.218, df = 2 , c²/df = .109, P-value = 0.000, GFI = .923, AGFI = -.383, CFI = .952, TLI = -1.214, RMSEA = .065, RMR = .364), which accepted the hypothesis that: (5.1) ways of life, and health communication directly influenced on health media literacy and female senior persons’ life quality. (5.2) Health media literacy directly influenced on female senior persons’ life quality.