THE ANTECEDENCE OF TOURIST’S BEHAVIOR: A LITERATURE REVIEW
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This academic article aims to present the antecedence variables of tourist behavior. Tourism is an important driver of the service industry; it has a lot of benefits for the economy of any country, including the net income of related stakeholders. Positive word-of-mouth and the revisit intention of tourist result in keeping existing tourist; and result in attracting new tourists. From the relevant literature reviews, we can conclude that travel motivation, novelty seeking and image of tourist attractions at the destination have effects on tourist behavior, resulting in behavior through the good experience and tourist satisfaction, as a result travel agencies, tourism businesses and communities surrounding tourist attractions must pay attention to create the willingness to return to explore new attractions and boost the image of the destination, which will lead to positive word-of-mouth and willingness to return.
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** ข้อความ ข้อคิดเห็น หรือข้อค้นพบ ในวารสารสหวิทยาการสังคมศาสตร์และการสื่อสารเป็นของผู้เขียน ซึ่งจะต้องรับผิดชอบต่อผลทางกฎหมายใด ๆ ที่อาจเกิดขึ้นจากบทความและงานวิจัยนั้น ๆ โดยมิใช่ความรับผิดชอบของคณะนิเทศศาสตร์ มหาวิทยาลัยราชภัฏรำไพพรรณี **
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