Community Product Development Guidelines under the Identity and Story of Community ways in Khlong Khuean Sub-district, Khlong Khuean District, Chachoengsao Province

Abstract

The purpose of this research were 1) to study the identity and story of the community ways, production conditions, community product develos were frequency, mean, standard deviation. The sample used for qualitative research consisted of section by focus group  a  20 key informants, analyzed the data through content analysis. The results of the study were as follow:

• Analysis results Arithmetic mean and standard deviation. Opinion of the product

manufacturers on the six operational levels showed that the overall level of practice was at a moderate level. Local culture, marketing success uniqueness of products, technology, use of creative economy concepts  difficulty to copy. The Khlong Khuean sub-district is to create income and improve the quality of living of villagers in the community for a sustainable better. A traditional way of life is preserved. At the same time, identity is sprea. Problems in the to apply and create new alternatives in accordance with the current social situation. As well as the government sector should play an important role in supporting the success of the community operations and being integrated together in many departments.

         2) It should be developed and restored local culture marketing success uniqueness of products, technology, use of creative economy conelop products that are difficult to imitate. As well as the government sector he community leaders have created activities to connect with tourism while preserving the traditional way of living.