The business media design for the refill station on the vending machine of the natural product

Abstract

The aims of business media design for natural product refill container objectives (1) to study and research on creating a brand for natural products refill container; (2) to communicate and promote the brand for natural products refill containers. In this research, the researcher has used the research and development method which is divided into four steps. The first step is the study and analysis of the design and business branding based on research and related documents including consumer behavior surveys and factors affecting the decision of consumers in choosing natural products . It was found that brand image and brand design communication of natural products of the target group were divided into three categories. The researcher used the results of the first study to design a business and a draft of natural product refill containers according to the needs of the target group, divided into six main types with three concepts: (1) natural harmony ; (2) secret story ; (3) modern cozy . In the third step, the researcher consulted with three branding and product design experts. Among the six refill container designs, the experts agreed that Type A2 was the most interesting and .Therefore, the researcher had to adjust the form of the base of the cabinet in the A2 format to be more suitable according to the principles of product design and develop a refill prototype to sell cleaning products with natural extracts and based on the concept of designing according to the needs of consumers