กลยุทธ์การตลาดเชิงกิจกรรมสำหรับผู้บริโภคกลุ่มครอบครัว

บทคัดย่อ

Event marketing is typically used as a tool of the brand to communicateฅ
with its consumers or specific target groups. It is an important part in branding to
make a difference and uniqueness worth remembering and beneficially competitive.
Family is the smallest unit but the most important institution. It is the beginning and
center of love and warmth among the family members. Nowadays, the people’s
way of life has changed and decreased the time the family members spend to do
activities together. The family size is getting smaller; however, the number of families
has increased. As a result, the demand for family products has also increased.
Marketers have to strive to create marketing strategies in the form of activity-oriented
marketing that focuses on family institutions as target consumers and make the
family group brand loyal customers.