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บทคัดย่อ

The study on “the Analysis of Athletes’ Nicknames Coined by Mass Media”
aimed to 1. study sport people’s nicknames coined by daily newspapers, and
2. to study elements used in designation of the nicknames presented in 2018.
This research is a qualitative study based on documentary research from daily newspapers.
Simple random sampling method was used. One popular newspaper, Thairath, and
one quality newspaper, Thaipost were selected. The study revealed that 11 athletes
were nicknamed in 2018. Three elements used in naming the athletes consisted of
the application of the athletes’ nicknames, the application of the athletes’ behaviors,
and the application of the athletes’ unique characteristics. The application of the
nicknames included one nickname which was “Jeab Jom Chae”. The application of the
behaviors included four nicknames, “Hero Khong Chao Lok”, “Sideline Mai Eye Kai”,
“Pid Tong Lung Wae Tee”, and “Sungwein Mai Chailai Kwaa Duem”. The application
of the unique characteristics included six nicknames, “Kan Lek Roi Laan”, “IOC Ying
Krang Guen Jing”, “Maa Kanong Gong Hua Mak”, “Yok Lor Pha-ngard Champ”, “Ling
Noi Soi Rangwan”, and “Yod Muay Rai Pai”