IMPACT OF PARENT REARING STYLE AND SOCIETAL INFLUENCE ON THE CREATIVITY TENDENCY OF COLLEGE STUDENTS: A MEDIATED MODERATION MODEL
DOI:
https://doi.org/10.14456/acsr.2024.18Keywords:
Parent Rearing Style, Creating Self-Efficacy, Media Literacy, Creativity TendencyAbstract
This study investigated the influence of parental rearing styles and societal factors on the creativity tendency of college students using a mediated moderation model. By considering the broader societal context, the research aimed to explore how external influences shape students' creative tendencies alongside parental rearing styles. The study also examined parental parenting styles, considering the mediating role of creative self-efficacy and the moderating effect of media literacy. A questionnaire survey was conducted with 951 college students at a university in Jiangxi Province, China. The data collected were analyzed for reliability, validity, and confirmatory factor analysis using SPSS 25.0 and AMOS 22.0. Regression analysis, difference analysis, descriptive statistics, and other methods were employed to investigate the impact pathways, and Structural Equation Modeling was utilized to test the mediating effect. The results of the study revealed that parental parenting styles positively influence creativity tendency, creative self-efficacy has a significant positive impact on creativity tendency, and creative self-efficacy acts as a mediator in the relationship between parental parenting styles and creativity tendency. Additionally, media literacy was found to moderate the association between parental parenting styles and creative tendencies.
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