DEVELOPMENT OF CREATIVE MEDIA TO INCREASE INSPIRATION AND SELF-ESTEEM FOR ORPHANS IN THE THREE SOUTHERN BORDER PROVINCES OF THAILAND

Abstract

The objectives of this research are 1) to study the appropriate content for the development of creative media, 2) to creative media aimed at instilling inspiration and self-esteem in orphans within society in the three southern border provinces of Thailand, and 3) to assess the level of effectiveness of creative media. The results of the study revealed as follows. 1) Suitable content: 1.1) Content that emphasizes the act of giving. 1.2) Content that portrays pivotal life transformations for the better. 1.3) Content that prompts a shift in perception towards orphans in the southern border provinces of Thailand. 1.4) Content that evokes both positive and negative emotions. 1.5) Content that conveys the right and fitting message directly to orphans in the three southern border provinces. 2) The process of developing creative media to inspire and bolster self-esteem for orphans in Thai society involves four stages. 3) Creative media designed to inspire and boost self-esteem in orphans: 3.1) A title that evokes warm and appealing feelings in the viewer. 3.2) A narrative that equips orphans with coping mechanisms when faced with challenges. 3.3) Encouragement to embrace life and recognize their self-worth, ultimately leading to acceptance by society, fostering adaptability, social integration, and self-reliance.