Communication Efficiency of Understanding and Implementation with the Alcohol Control Act 2008 in Nakhon Si Thammarat Province, Thailand

Abstract

This research aims 1) to analyze communication efficiency, understanding and implementation of the Alcohol Control Act, A.D. 2008 in Nakhon Si Thammarat Province 2) to test the cooperation of general people, related officials, and suppliers whether they comply with the Alcohol Control Act, A.D. 2008, and 3) to increase the efficiency of communication, understanding and implementation of the law. The research has done by using in-depth interviews and quantitative research using questionnaires to analyze the composition of samples, in order to determine the consistency of the results. The result shows that 1) the Government’s communication builds good knowledge, understanding and implementation in Thai society. These results in a smaller number of drunk driving and stores do not sell alcoholic beverages to children and young people who have the legal age due to higher fines and jail sentences. 2) As a result of the communication through all channels and high coverage, more people follow the Alcohol Control Act, A.D. 2008 which shows the mean of people’s cooperation of 3.91. 3) All guidelines enhance communication efficiency to raise the level of knowledge, understanding and compliance with the Alcohol Control Act, A.D. 2008 at a good level with an average of 3.92. Particularly, adding content about the Alcohol Control Act, A.D. 2008 through learning and serious law enforcement. The component analysis confirms that the relationship between all factors and the compliance of the Alcohol Control Act, A.D. 2008 is greater than 0.05 and the pvalue is 0.01 in all models.