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Factors Determining Tourism Demand of Foreign Tourist in Thailand
The objective of this study aims to analyze the factors affecting the expenditure on accommodation, food, and souvenirs of foreign tourists in Thailand. Total of 170 samples were collected by interviewing foreign tourist in Thailand. The descriptive statistic results showed that foreign tourist from Europe, America, and Oceania had highest average expenses on accommodation cost, approximately 17,349.5 US Dollars per person followed by expenditure for food, approximately 12,552.26 US Dollars per person. Travelers from Middle East countries spent mostly, on average, 14,866.27 US Dollars for souvenir merchandises. Furthermore, this study also used F-test statistics technique to analyze on the factors influencing expenditure of foreign tourist in Thailand. It was found that the most important factor was individual income, age, and propose of traveling, respectively.
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