SWOT Analysis for drafting strategic plan 2020-2024 Faculty of Environment and Resource Studies Mahidol University
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Abstract
This research aims to uses the SWOT technique to analysis the internal environment (Weaknesses and Strengths) of the Faculty of environment and resource studies to assess an organization's current position before decide on a new strategy planning on 2020 - 2024. Then the TOWS Matrix is used to take account to the external environment (Opportunities and Threats) that influent to our faculty. All data were observed by the questionnaire on the 4 groups sample as Academic staffs and supporting staffs, Students, Alumni and Stakeholders. The replied questionnaire was 261 of 461 set (54.6%). The results of SWOT analysis were the influent factors whereas the top five data for each field of SWOT analysis were taken within TOWS analysis. As the result, Strengths and Opportunities (SO), Strengths and Threats (ST), Weaknesses and Opportunities (WO) and Weaknesses and Threats (WT) were formed by generating strategic options by the TOWS matrix. Therefore, the new strategy plan was breached into 4 plans which were 1) Excellence in research, academic services, training, environmental technology and innovation 2) Excellence in education 3) Environmental Leadership and 4) Organizational sustainable development and management. By analyzing the two tools, the faculty's strengths can be used as opportunities for further enhancement. And minimize our weaknesses by taking advantage of opportunities as a stimulus to develop the capabilities of the faculties. Which results can reduce uncontrollable obstacles thus it can be used to create competitive opportunities to lead the organization to excellent.
Keywords: Strategic, SWOT Analysis, TOWS Matrix
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