School Administration towards Digital Organization within the Chai Buri District Network Group Under the Surat Thani Primary Educational Service Area Office 3.

Abstract

This research employed a mixed-methods design with the following objectives: 1) to study school administration toward becoming a digital organization; and 2) to examine school administration toward becoming a digital organization in the Chai Buri District Network Cluster under the Surat Thani Primary Educational Service Area Office 3. The population consisted of 92 school administrators and teachers in the 2025 academic year (B.E. 2568). A purposive sampling method was used to select 5 key informants. Data were collected through questionnaires and semi-structured interviews. The data were analyzed using mean, standard deviation, percentage, frequency, and content analysis of the interview data. The reliability of the instrument was 0.94. The findings revealed that overall school administration toward becoming a digital organization was at a high level. When considered by aspects, the results were ranked as follows: digital citizenship, digital literacy, digital vision, and digital culture, respectively. Guidelines for developing school administrators indicated that schools should organize participatory meetings involving all sectors to analyze weaknesses and clearly determine the direction for digital transformation. They should accelerate the establishment of quality management systems and allocate budgets to concretely support digital innovation among teachers and students. In addition, policies and regulations in accordance with digital laws should be formulated to promote responsible digital usage. Furthermore, personnel should be developed to enhance technological literacy, and a digital-friendly environment should be fostered as a normal practice in order to improve the overall quality of education.