CONCEPT OF S-CURVE AT THE MACRO AND MICRO LEVEL CASE STUDY OF THE NEW S-CURVE: AVIATION AND LOGISTICS INDUSTRY
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This article aims to explain and synthesize the S-curve concept at the macro level: the economic system, the micro level: the business or organization units and a case study of aviation industry and logistics (New S-curve). The S-curve concept can be explained by EGOIN theory and Triple C theory. This concept connects both the economic level and the business unit level to drive the economy based on the country's innovation under the concept of "Thailand 4.0". The key issue is driven by training human capital through trade and foreign investment opportunities in the form of sharing, transferring or exchanging knowledge with higher technology and innovative organizations. This enables labor force to master new knowledge and become more skillful which eventually benefits the business units in a way that they are capable of developing their own innovation or technology, resulting in elevating earnings of business, industrial and national levels.
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