STUDENT PERCEPTIONS OF LEARNING HOSPITALITY RELATED ENGLISH VOCABULARY USING THE LINE SOCIAL NETWORKING APPLICATION ON MOBILE DEVICES IN THE CLASSROOM AT THE UNDERGRADUATE LEVEL
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Abstract
Thai graduates from hospitality and tourism programs need English vocabulary related to their industry in order to communicate with foreign visitors. Acquiring enough vocabulary to confidently converse in a foreign language though requires regular practice. Social networking applications are used by instructors to assist students in learning vocabulary for specific purposes. This study aimed to examine students’ perceptions of using the Line social networking application for learning hospitality related English vocabulary as part of a classroom lesson. The mean averages gained from the 5 point Likert scale questionnaire showed significant differences from the neutral value of 3.40. Perception of learning was found to be 4.36, satisfaction was 4.31, ease of use was 4.51 and media quality was 4.50. This study found that students were satisfied when learning through the Line application in a university level course.
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