แนวทางบริหารจัดการตลาดท่องเที่ยววัฒนธรรมสร้างสรรค์ของจังหวัดแพร่ Guideline for the Management of Creative Tourism in Cultural Tourist Market of Phrae
Article Sidebar
Main Article Content
Abstract
The study of Guideline for the Management of Creative Tourism in the Cultural Tourist Market of Phrae province was intended to assess the potential of tourism activities based on the creative culture of Phrae province and to find a way for the manager of the market that was suitable for the development of Phrae province. This research used educational tools consisting of potential tourism activities, semi-structured interviews, and group discussion. The informant was qualified, i.e. had experience of developing tourism in Phrae province for more than 3 years. It was a specific selection.
The study found that assessing the potential of tourism activities based on the creative culture of Phrae province, was a cultural heritage in terms of wisdom, handicrafts and creativity, amounting to 17 activities. The potential assessment issues in each aspect found activities and creative stories based on cultural heritage as the most points. The ability to communicate and tell the story of the activity leader was found to have the lowest score. In this regard, from the results of the potential assessment and group discussions, guidelines for managing the creative cultural tourism market were appropriate, consisting of the management of creative tourism products, the price management, venue management for creative activities, the marketing promotion management, and management of creative travel service providers. In this regard, the management processes were founded to lead to the success of creative cultural tourism of Phrae province, which was to set a goal to develop the area towards creative cultural tourism by assessing resources with the 3S (Story, Sense, and Sophistication) concept. The determination of the 5P work plan (Participation, Product, Price, Place, Promotion) and the monitoring of evaluation in order to control it according to the specified work plan to meet the goals of sustainable development of the area.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Anantamongkolkul, C. &. (2019). Creative Tourism Behaviour of Cultural Tourists in Phuket. Journal of International and Thai Tourism, 15(2), 1-20.
Anuntavoranich, P. (2021). Development of Cultural and Creative Tourism Development Model: Case Studies of Cultural and Creative Tourism Development in3 Communities. Burapha Journal of Business Management, 10(2), 65-90.
Bamrungsin, T. I. (2022). A Model of Creative Tourism Development for Cultural Preservation of Lao Klang in Kud Jok, Chinat Province. Journal of International and Thai Tourism, 18(1), 45-61.
Chairatana, K. N. (2022). The Use of Marketing Mix to Development and Promote Cultural Tourism in Loei Province. Journal of Legal Entity Management and Local Innovation, 5(5), 111-124.
Chinabut, W. (2018). Development of Creative Tourism Resources of Pathumthani Provinceto Accommodate ASEAN Tourists. The Joural of Development Administration Research, 8(1), 1905-2219.
Detthongkam, K. (2021). Developing and driving creative tourisms towards sustainability underCOVID-19 pandemic. Journal of International and Thai Tourism, 17(2), 1-18.
Kwamkhunkoei, J. &. (2022). The Study of Marketing Mix on Cultural Tourism within the Vicinity Central Provincial Cluster. Journal of Humannities and Social Sciences, Rajapruk University, 8(3), 66-81.
Maneeroj, N. (2017). Community Based TourismManagement. Journal of International and Thai Tourism, 13(2), 25-46.
Niamhom, K. &. (2021). Community-Based Cultural Tourism Management. Journal of Roi Kaensarn Academi, 350-363.
Nunthasiriphon, S. (2017). Service Management Potentials of Tourism Products to Promote Cultural Tourism. Phranakhon Rajabhat Research Journal (Humaniti, 12(1), 138-151.
Pinprachanan, T. P. (2022). Creative Tourism Activities Development for Cultural Conservation of Urak Lawoi Ethnic Group on Lanta Island, Krabi Province. Journal of Arts Management, 6(3), 1348-1368.
Ploychan, D. (2016). Cultural Capital of The Hmong Hill Tribe with Strategiesto Promote Creative Tourism. The Journal of Social Communication Innovation, 4(1), 5-17.
Tachakitkachorn, T. B. (2020). Tourism Management for Preserved Area of Cultural Heritages in Architecture Old Towns at Lamphun, Phrae, and Nan Provinces. Humanities & Social Sciences , 37(2), 38-63.
Thongdee, N. &. (2017). The Community Tourism Marketing Management based on Cultural Heritage Site of Khong-Chi-Mun River Basin for Linked Thai–Laos-Vietnam Tourism. Area Based Development Research Journal, 9(2), 122-137.
Warunsap, D. W. (2018). A Cultural Capital Management Model for Creative Tourism in Thailand. ARU Research Journal Humanities and Social Sciences, 5(1), 17-24.
Wongrod, V. (2016). The Development Approach for Cultural Tourism Management: A Case Study on Thai Zong Dam Community in Ban Nong Noen, Nakhon Sawan Province. Journal of Social Academic, 9(2), 26-44.
