The รูปแบบการพัฒนาศักยภาพการท่องเที่ยวตลาดน้ำขวัญเรียม เขตมีนบุรี กรุงเทพมหานคร

Abstract

The objectives of this research were 1) the tourism potentiality of Kwan-Riam floating market and 2) study the new tourism activity model in the Kwan-Riam floating market. The study had integrated research methodology between Quantitative and Qualitative research method. The sample group was 100 people by the questionnaire. There are 66 traders in Kwan-Riam floating market, 34 people who traveled in Kwan-Riam Market. And in-depth interviewed by 5 traders sample. The instrument used in the study were 1) In-depth interviewed by content analysis 2) The achievement test. The percentage, frequency, mean and standard divination were the perimeters used for statistical analysi   

The finding of this research found that 1) the potential of Kwan-Riam floating market has outstanding in natural and cultural, natural tourist attraction and man-made tourist attraction. In the present, Kwan-Riam floating market has managing stores, restaurants and separating all of zone to have orderly. Accompany with full of facilities for service to the traveler who cannot be self-reliant or handicapped and 2) study the new tourism activity model in the Kwan-Riam foating market Can be developed into a variety of activities By the participation of all parties To create activities Creative products or services By considering the nature, culture and environment Can be presented to tourists In which the tourists Able to experience, participate, and learn in the tourism area, resulting in an impressive, memorable, deep discovery in the tourism area While also being a tool to help emphasize Insist on value Of the cultural heritage and nature of that tourist attraction.