Creative Travel Media Through the YouTube Platform
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Abstract
The objective of this research is 1.To analyze YouTube platform features influencing travel decision-making from watching travel programs through YouTube platform 2.To analyze travel program production influencing travel decision-making from viewing travel programs through YouTube platform.
It is a quantitative research study. By using a questionnaire from a sample of 400 viewers of a travel program via YouTube platform, then analyzed the data from the questionnaire. Use the frequency, percentage, and influence values.
The results showed that YouTube Platform Features Influence travel decision-making by viewing travel programs through the YouTube platform, including: video views, video categorization, favorite video followers, video search, visibility. Comment on watching the video and membership to the YouTube platform, where viewers focus on delivering diverse content from all angles through hands-on experience. which viewers can watch new episodes by subscribing to SUBSCRIBE and most importantly, presenting videos in HD quality. Convenient and easy to use. As for the production of travel programs, it has influenced the decision to travel by watching travel programs through the YouTube platform as well. and time to present a travel program Travel program viewers focus on YouTube platform travel hosts and travel show presentations. The tour operator will present accurate and diverse information through real experiences in that tourist destination. present historical information History of tourist attractions in all areas For presenting an appropriate and inviting travel program, the moderators should dress attractively and create novelties that are appropriate for each event and attraction. Viewers then decide to travel based on the guidelines and activities seen in the travel show through the YouTube platform.
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