The behaviour of long stay foreigners as tourists in Thailand during the COVID-19 pandemic The behaviour of long stay foreigners as tourists in Thailand during the COVID-19 pandemic
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This study looks at (1) the travel behaviour of long-term foreigners living in Thailand, and (2) investigates the influence of demographic factors on foreigners’ travel behavior in Thailand. It is quantitative research using a self-administrated and online questionnaire survey of 560 long-stay foreigners in Thailand. Both descriptive and inferential statistics are used to analyze the data. The results are that most respondents in this study have lived in Thailand for more than six years for work purposes. They rent a condominium or serviced apartment. The family members are two-three persons. And they travel once in every four to six months
for relaxation and sightseeing. Hypothesis testing shows that these demographic factors have aninfluence on travel behaviour. As a result, tourism authorities and businesses can adopt the results from this study for their marketing plans to help stimulate the tourism activity of foreigners living in Thailand.
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