Mass Communication Theory and Political Communication: Interaction and Principle

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Sopark Panichpapiboon


Mass media have been an important and integral part of political system, particularly in democratic regime. Mass media play various roles, for example, an information sources and platforms for public to debate, representing freedom of expression of the citizens. Research on political communication has developed together with mass communication theories such as magic bullet, two-step flow of communication, agenda-setting and cultivation theory. Political communication research has contributed to major mass media theories, author, therefore, believes that argument made in this article will encourage researchers to find new assumptions on political communication that might lead to new mass communication theories.

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