Media Exposure, Knowledge, Attitude and Behavioral Towards Royal Thai Armed Forces Headquarters

Abstract

The objectives of the research is to study media exposure, knowledge, attitude, and behavioral tendency of people towards the Royal Thai Armed Forces Headquarters. By using survey research to collect data from the target of 400 population samples in Thai people; aged 18 years and over. Who live in Thailand, whom recognize and previously participated in activities, which are organized by the Royal Thai Armed Forces Headquarters. Although they must not be a person who are working in any military service and or their relatives event siblings or close friends must not be a military person. The study of the most of the samples were exposed to the information about the Royal Thai Armed Forces headquarters from television media in a high level knowledge about the Royal Thai Armed Forces Headquarters. Most of sample have positive attitude to the Royal Thai Armed Forces Headquarters. They had been participated in some activities, which were organized by the Royal Thai Armed Forces Headquarters by participating in military activities on the National Children's Day.The participation behavior is towards the Royal Thai Armed Forces Headquarters, It was found that the sample groups were willing to support and participate. If there is a request for cooperation in carrying out activities or projects for public benefit that the Royal Thai Armed Forces Headquarters held. Moreover, it has been found that media exposure were relating to knowledge. Media exposure related to attitude. Knowledge linked to attitude. The attitude brings to the participation behavior with the Royal Thai Armed Forces Headquarters. Andthe attitude brings to the behavioral trend of participation with the Royal Thai Armed Forces Headquarters.