Soft Power: Cultural Heritage to Promote Thai Tourism of Phranakhon Si Ayutthaya Province

Abstract

This Research on soft power cultural heritage to promote Thai tourism in Phranakhon Si Ayutthaya Province, objectives were 1. to study cultural heritage soft power for tourism in Phranakhon Si Ayutthaya Province 2. To study guidelines for promoting soft power cultural heritage for tourism in Phranakhon Si Ayutthaya province. This is  qualitative research using a documentary research method. The results showed that 1. soft power cultural heritage for tourism in Phranakhon Si Ayutthaya province consisted of tangible cultural heritage such as ancient sites, antiques, art and paintings and intangible cultural heritage or cultural heritage of wisdom such as ancient Thai food, Sai Mai Roti, grilled river prawns, Thai desserts, traditional craftsmanship Ayutthaya Khon performing arts and the festival of Yo Yod Ying Fa Ayutthaya World Heritage 2. Guidelines for promoting soft power cultural heritage for tourism in Phranakhon Si Ayutthaya province are as follows: 1) creating an application platform for tourism in Phranakhon Si Ayutthaya province 2) to upgrade and develop the potential of agencies involved in the safety of tourists, 3) promote the potential of the community by organizing projects foreign language training for tourism personnel, small shop operators and the general public 4)  prepare a manual travel books about restaurants to motivate tourism 5) the government should support filming locations for movies, series or dramas and 6) promote tourism through advertising, publicize continuously and consistently.