Media for Knowledge Publicization of Museums in Ayutthaya Province: A Case of Million Toy Museum by Krirk Yoonpun’s Media Use for Knowledge Publicization, Ayutthaya Province, Thailand

Abstract

“Museums” have been conducted as the non-formal learning centers until the present days. Nowadays, many museums are established and located in various provinces in Thailand. Those museums are performed in the specific function especially a function of “the linked tool for storytelling occurred in past, present, and future period”.  “Ayutthaya Province” in one from various onces in Thailand where its tourism attractions, including local lifestyle learning centers and museums, have been the highly preferred tourism spots for many tourists . According to nine major museums in Ayutthaya Province, “Million Toy Museum by Krirk Yoonpun” has been differentiated and outstanding in coverage of exhibited objects and audience segment. The mentioned museum has been played its role in publicizing the various aspects of knowledge to the public, such as knowledge concerned national and local community histories, ways of living of different aged people in society during past and present era, etc. The said role has been in association with the concept of non-formal education management as well as the concept of museum role according to the research result of Jira Jongkol (1989, page 21)  However, at present days, the museum has applied only three types of media for knowledge publicization which considered as less diversity and less coverage of media use. The author recommended that the museum should improve and develop the additional types of media to enhance the diversity of media as well as the audience’s effective accessibility and better knowledge perception. In this regard, the recommended 7 types of media designed by the author included bag, house brand sticker, direction sign,  billboard, cafeteria sign, pamphlet and house brand T-shirt. These recommended media were designed through the concept of joyful and cheerful characteristics which was in line with the museum’s key image.