Sufficiency Economy Philosophy as the Pathway to Sustainable Happiness

Main Article Content

Chatchanok Towattanakul

Abstract

This article aims to explore the Sufficiency Economy Philosophy as a foundation for "sustainable happiness," focusing on philosophical analysis, practical lifestyle application, and its contribution to Thai society within the context of a rapidly changing, unequal, and unstable global environment. The study employs a qualitative document analysis approach, drawing from academic literature, research studies, government and private sector reports, Buddhist teachings, and sources related to sustainable development. The findings reveal that the Sufficiency Economy Philosophy is composed of three core principles: moderation, reasonableness, and resilience, supported by two conditions—knowledge and morality. These principles can be applied at all levels, from individuals to public policy, to foster balance across various dimensions of life. Sustainable happiness, in this framework, emphasizes contentment with what one has, debt-free living, and honesty, aligning with the Buddhist concept of the "Four Worldly Pleasures" (Kāmabhogī Sukha). Furthermore, the Middle Way and the principle of contentment promote a simple, detached, and balanced way of living. In conclusion, this philosophy is not merely a policy concept but a moral force that leads to lasting and stable happiness for both individuals and society in the modern era.

Article Details

How to Cite
Towattanakul, C. (2025). Sufficiency Economy Philosophy as the Pathway to Sustainable Happiness. Arts of Management Journal, 9(4), 56–72. retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/280335
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Articles

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