The Effectiveness of Providing New Public Services Focusing on the Use of Digital Technology and the Sustainability of Local Administrative Organizations in Chonburi Province

Abstract

The research report on the effectiveness of new public service provision focusing on the use of digital technology and sustainability of local administrative organizations in Chonburi Province has the following objectives 1) to study the level of public opinion on new public service provision focusing on the use of digital technology and sustainability 2) to study various factors that influence the provision of new public services focusing on the use of digital technology and sustainability and 3) to study the relationship between local news perception and the efficiency of public service management. This research is quantitative research. The study method is based on data collection from the sample group from the population living in Thailand, Chonburi Province, specifically the residents of Ban Suan District, Saen Suk District and Ang Sila District. The research team has found the number of samples by random sampling that is, randomly selecting the sample group from the 3 districts mentioned above, 108 people per district, totaling 324 people. The results are measured only once. The research tool is a questionnaire and a tool that uses a one-way analysis of variance (One-way ANOVA) for analysis. The statistics used in analyzing quantitative data are percentage, mean, standard deviation, one-way variance and correlation coefficient.

The results of the study found that the factors related to the organization’s objectives and goals were education, income, and occupation. Next, the factors related to communication effectiveness were education, information channels, and service capability were age, status, education, income, occupation, and information channels. Next, the factors related to civil society cooperation with local administrative organizations were age, status, education, income, occupation, and information channels. Next, the factors related to public benefits were age, education and income, occupation, and information channels. Finally, the factors related to the overall quality of life and well-being of the public were education and information channels, with a significance level of 0.05.