Experience Design of Participatory Music Festivals Based on Generational Characteristics
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Abstract
This academic article aimed to analyze and propose approaches for designing participatory experiences in music festivals, considering the behaviors, expectations, and motivations of consumers across Generation X, Generation Y, and Generation Z within the frameworks of the experience economy and co-creation of experiences. The study employed a literature review methodology, encompassing theoretical concepts of festival experiences, the consumer journey in music festival contexts, and behavioral patterns of each generational group. The analysis revealed that Generation X prioritizes event quality and convenience; Generation Y emphasizes emotionally meaningful experiences and digital engagement; while Generation Z values authenticity, sustainability, and instantly shareable content. This article proposes experience design strategies throughout the consumer journey pre-event, on-event, and post-event stages that festival organizers can apply to enhance value and create effective engagement aligned with the characteristics and expectations of each generation.
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