Entrepreneurial Knowledge Seeking Behavior and Skills and Factors Supporting Entrepreneurial Skills of Students of the Faculty of Business Administration, Rajapark Institute
Article Sidebar
Main Article Content
Abstract
The research objectives were to: (1) study the level of entrepreneurial knowledge-seeking behaviors and skills; (2) compare this level across different student backgrounds; and (3) identify supporting factors for entrepreneurial skills of students in the Faculty of Business Administration, Rajapark Institute. The sample consisted of 275 respondents and 15 key informants. Research instruments included a questionnaire (with a reliability of 0.931) and an interview form. Data were analyzed using mean, standard deviation, independent sample t-test, one-way ANOVA, and content analysis. The study found that the overall level of entrepreneurial knowledge-seeking behaviors and skills among students in the Faculty of Business Administration at Rajapark Institute was high. Comparisons of this level across gender and age were not statistically significant, while differences were found when classified by academic field and business experience (at the 0.05 significance level). Supporting factors identified included the ability to utilize AI, practical communication skills, creativity, direct training, and higher education or upskilling.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in articles in the Journal of Arts of Management It is the responsibility of the author of the article. and does not constitute the view and responsibility of the editorial team I agree that the article is copyright of the Arts and Management Journal.
References
Chompoomuangchuen, W. (2020). Development of knowledge inquiry skills by using self learning package on culture and tradition of northern region for non-formal education students at upper secondary level in Chiang Rai Province[Master’s thesis, Sukhothai
Thammathirat Open University].
Hiangrat, P., Boonyuen, C., & Detphimon, N. (2023). Information behaviors of the graduate students of Rajabhat Maha Sarakham University. Journal of Library and Information Science Srinakharinwirot University, 16(1), 18-30. https://so02.tci-thaijo.org/index.php/JLIS_SWU/article/view/262249/176745
Hoklong, O., & Porkatong, S. (2022). Information seeking, opinions toward content marketing and perception of marketing communication strategies through Instagram platform on clay tile products of consumer group. Journal of Information Technology and Innovation, 21(2), 74-88. https://so03.tci-thaijo.org/index.php/oarit/article/view/271370/179872
Jones, O., Meckel, P., & Taylor, D. (2021). The role of prior knowledge in opportunity identification. In creating communities of practice: entrepreneurial learning in a university-based incubator (pp.119-138). Springer.
Kewsuwun, N. (2023). Political information behavior of youths in three southern border provinces. Silpakorn University Journal, 43(3), 83-96. https://so05.tci-thaijo.org/index.php/sujthai/article/view/259793/178936
Meesapman, S. (2023). The development of occupational learning activities based on social cognitive learning theory to enhance knowledge and motivation towards entrepreneurship for students in grade 12[An Independent study, Naresuan University].
https://nuir.lib.nu.ac.th/dspace/handle/123456789/5357
Mekkhachorn, W., Bhanthumnavin, D., Bhanthumnavin, D., Meekun, K., Sitsira-at, S., & Pimthong, S. (2020). Psychosocial factors related to self-determination behavior in learning of undergraduate students. Journal of Behavioral Science for Development, 12(1),
-91. https://so02.tci-thaijo.org/index.php/JBSD/article/view/191327/162923
Nantawet, R., & Pathumcharoenwattana, W. (2019). A lifelong education management model for developing work skills of Thai workforce for a manufacturing workplace. Journal of Education Studies, 47(5), 267-286. https://digital.car.chula.ac.th/educujournal/vol47/iss5/6
Noisri, S. (2022). Information seeking behavior, uses and gratifications of information about cannabis for medical uses of consumers[An Independent study, Chulalongkorn University]. https://digital.car.chula.ac.th/chulaetd/8325
Office of the Permanent Secretary, MHESI. (2020). Higher education plan to produce and develop the country's workforce 2021-2027. Office of the Permanent Secretary, MHESI.
Ohlert, S., Laibach, N., Harms, R., & Broring, S. (2025). Opportunity recognition in the tension field of knowledge and learning: The case of converging industries. Journal of Business Research, 186, 114993. https://doi.org/10.1016/j.jbusres.2024.114993
Orrensalo, T., Brush, C., & Nikou, S. (2024). Entrepreneurs’ information-seeking behaviors in the digital age–A systematic literature review. Journal of Small Business Management, 62(2), 892-937. https://doi.org/10.1080/00472778.2022.2100896
Pakdeeteva, S., & Bangthamai, E. (2021). New era learning and online instruction in higher education institutions. Sukhothai Thammathirat Open University Journal, 34(1), 1-18. https://so05.tci-thaijo.org/index.php/stouj/article/view/250473/171899
Panyasupat, R., Muangmee, C., & Soonsawad, N. (2024). An entrepreneurship intention model of university students under Rajabhat University in the era of Thailand 4.0. Journal of Graduate Studies Network in Northern Rajabhat Universities, 14(1), 52-70.
https://so02.tci-thaijo.org/index.php/JGNRU/article/view/267656/180144
Parnurai, P., Wichitchaichakorn, S., Sukvibul, S., Boonyongmaneerat, B., & Chansuebsai, S. (2024). The effect of using the self-directed learning model to develop knowledge-seeking skills among early childhood education student Faculty of Education Bangkokthonburi University. Journal of Dhammasuksa Research, 7(1), 187–195. https://so07.tci-thaijo.org/index.php/dsr/article/view/3827/3368
Pitithanabodee, N., Luengsaksri, N., Mayou, K., & Suttiwong, T. (2021). Information seeking behavior in conducting assignments of Chinese major students at Phranakhon Si Ayutthaya Rajabhat University. TLA Research Journal, 14(1), 1-19. https://so06.tci-thaijo.org
/index.php/tla_research/article/view/249791/169030
Sakcharoen, P. (2022). Education for lifelong learning in the open admission University. Journal of Roi Kaensarn Academi, 7(12), 251-277. https://so02.tci-thaijo.org/index.php/JRKSA/article/view/256972/174504
Somsai, P. (2020). Competencies of policy analysts in strategy and planning division, Office of the Permanent Secretary, Ministry of Public Health[An Independent study, Chulalongkorn University]. https://digital.car.chula.ac.th/chulaetd/7476
Sudkaew, S. (2020). A study of the entrepreneur professional skill learning of the office of non-formal education and informal education in the non-formal context of Thailand[Master’s thesis, Mahidol University]. https://archive.cm.mahidol.ac.th/handle/123456789/4015
Tenissara, S., & Sangsai, P. (2023). The learning process is student-centered. Journal of Buddhist Education and Research, 9(1), 361-374. https://so06.tci-thaijo.org/index.php/jber/article/view/263422/181627
Thongyost, N., Thawinkarn, D., & Somprach, K. (2022). Approaches of new entrepreneurship development for students Vocational Colleges. Dhammathas Academic Journal, 22(3), 281-292. https://so06.tci-thaijo.org/index.php/dhammathas/article/view/252066/174375
Vidayana, S., Burhanudin, B., & Adiningrum, T. S. (2021). The effect of curiosity on the perception of entrepreneurial opportunity. Academy of Entrepreneurship Journal, 27(Special issue), 1-11. https://www.abacademies.org/articles/The-effect-of-curiosity-on-the-perception-of-entrepreneurial-opportunity-1528-2686-27-S4-500.pdf
Wonglas, P., Meekun, K., & Rasanond, T. (2023). Research and behavior development approach to exploration and exploitation: enhancing the vocational teachers’ profession and life quality. Journal of Administration and Social Science Review, 5(5), 169-182.
https://so03.tci-thaijo.org/index.php/assr/article/view/263139/175345
Yamane, T. (1973). Statistics: An introductory analysis (3rd ed.). Harper and Row.
