The Influence of Business Innovation on the Performance of Transportation Industry in Bangkok Metropolitan Region
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Abstract
This study aimed to 1) examine the level of business innovation adoption in transportation businesses in the Bangkok Metropolitan Region, 2) analyze the influence of business innovation on transportation business performance, and 3) identify success factors for innovation implementation in transportation businesses. This quantitative survey research was conducted with a population of 2,500 transportation operators registered with the Department of Land Transport in the Bangkok Metropolitan Region; the sample size of 345 was calculated. Data collection employed a questionnaire with validated content validity (IOC ≥ 0.5) and reliability (Cronbach's Alpha > 0.7). Data analysis employed descriptive statistics, correlation analysis, and multiple regression analysis with the statistical significance level set at 0.05.
The research results were as follows: 1) The overall level of business innovation adoption ranged from moderate to high, with technology innovation having the highest mean score (3.85), followed by process innovation (3.52) and business model innovation (3.20). 2) Business innovation significantly and positively influenced business performance, with technology innovation having the strongest impact on financial performance (β = 0.42, p < 0.05), process innovation most significantly affecting operational performance (β = 0.38, p < 0.05), and business model innovation having the greatest effect on customer satisfaction (β = 0.35, p < 0.05). 3) Key success factors included top management support (mean = 4.10) and adequate budget allocation (mean = 3.95). This research presents the T-IMPACT Model as new knowledge for systematic innovation management in Thai transportation businesses.
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