The Relationship Between Organization Commitment and Work Motivation of Employees of Cosdent Co., Ltd.
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Abstract
This study used a mixed-methods approach. They incorporate both quantitative and qualitative research. The objectives are: 1) to study the level of organizational commitment among employees of Cosdent Co., Ltd.; 2) to study the level of work motivation among employees of Cosdent Co., Ltd.; 3) to study the relationship between organizational commitment and work motivation among employees of Cosdent Co., Ltd.; and 4) present guidelines for developing the relationship between organizational commitment and work motivation among employees of Cosdent Co., Ltd. This study used a population group of 58 employees within the organization for the entire research. The quantitative research tool was a questionnaire with content validity (index of item-objective congruence: IOC) between 0.66 and 1.00, reliability (Cronbach's Alpha coefficient) = .940, and the qualitative research tool was a structured interview with three organizational executives. The research findings are as follows: 1) Cosdent Co., Ltd. employees have an overall organizational commitment level at the highest level. 2) Cosdent Co., Ltd. employees have a high overall work motivation level. 3) Organizational commitment has a positive relationship with work motivation among Cosdent Co., Ltd. employees, with an overall moderate level of significance at the 0.01 statistical level and a correlation coefficient of 0.678. 4) The guideline develops the relationship between organizational commitment and work motivation, including enhancing motivation through increased compensation and benefits to drive performance, using KPIs to measure and evaluate employee performance, and maintaining employee membership within the organization for the long term.
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