Analysis of Excellence in Corporate Social Responsibility Operations in Industrial Organizations According to the Criteria of the Prime Minister’s Industry Award in Corporate Social Responsibility

Main Article Content

Sanit Noonin
Kanokwara Phuangprayong

Abstract

This research aimed to 1) analyze the excellence in corporate social responsibility (CSR) operations of industrial organizations according to the criteria of the Prime Minister’s Industry Award in Corporate Social Responsibility and 2) identify factors supporting the excellence in CSR operations of industrial organizations. This research was a qualitative study, and data was collected through focus group interviews and in-depth interviews with 17 CSR executives from industrial organizations who received the Prime Minister’s Industry Award in Corporate Social Responsibility between 2018 and 2022. Data was analyzed using content analysis. The research results indicate that the CSR operations of industrial organizations meet the criteria for the Prime Minister’s Industry Award in Corporate Social Responsibility, reflecting excellence in four dimensions: 1) compliance with relevant standards and certification systems; 2) CSR in the process of business operations; 3) CSR after process towards surrounding communities; and 4) innovative CSR model activities or projects for sustainable social responsibility. Additionally, the research found that CSR operations play a crucial role in promoting and supporting national strategies and global sustainability goals. The factors supporting excellent CSR operations include internal factors, including leadership, clear policies, resources, and CSR agency, and external factors, including network and CSR standards and guidelines. Industrial organizations and other sectors can apply these research findings to drive successful and sustainable CSR operations.

Article Details

How to Cite
Noonin, S., & Phuangprayong, K. (2024). Analysis of Excellence in Corporate Social Responsibility Operations in Industrial Organizations According to the Criteria of the Prime Minister’s Industry Award in Corporate Social Responsibility. Journal of Arts Management, 8(3), 190–210. Retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/271730
Section
Research Articles

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