The Readiness for Development Phuket as a World-Class Wellness Tourism Destination
Article Sidebar
Main Article Content
Abstract
Wellness tourism is one of the key target industries for Asia's economic growth, which is a rapidly growing trend in the world travel industry, with many people seeking out destinations and experiences that promote health and well-being. Little research has been done on developing a world-class wellness tourist destination, especially in Phuket province. By applying tourism elements (10As) to identify the potential of wellness tourism. The objective of this research was 1) To identify the potential for developing Phuket wellness tourism to become a world-class wellness tourism destination. 2) To explore the guidelines for developing Phuket wellness tourism to become a world-class wellness tourism destination. The sample size was conducted with 16 participants from three sectors: the public sector, the private sector, and the academic sector who have working experience for 5 years or over 5 years in wellness tourism and hospitality business in Phuket through an in-depth interview. The result of this study concluded that Phuket has a strong potential for tourism elements (10As). However, high-quality wellness manpower and management systems (2M) are also key for success to improving in terms of specific wellness knowledge and practice, wellness service standards, and innovation for wellness tourism management systems. The results also revealed that the development of a world-class wellness travel destination in Phuket has a high ability to continuously develop to become a healthy city in the future by applying a multidisciplinary approach that should focus on people, facilities, and health criteria.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in articles in the Journal of Arts of Management It is the responsibility of the author of the article. and does not constitute the view and responsibility of the editorial team I agree that the article is copyright of the Arts and Management Journal.
References
Aksornpairoj, P. (2020,). The Guidelines for Developing Competitive Advantage of Wellness Tourism Business in Phuket. Journal of Management Science Chiangrai Rajabhat University, 15(1), 1-25. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/130325
Chulalongkorn University Intellectual Property Institute (2017, December). Technology and Industry Trend Analysis Report; The tourism industry is a good income group and Health tourism, Intellectual Property Innovation Driven Enterprise (IP IDE Center), Bangkok.
https://www.ipthailand.go.th/images/3534/web_01052018/Report_CHU/8_%20Wellbeing_06.12.2017_CHU.pdf
Chaiyasain, C. (2019). Health Tourism and Innovation in the Development of Healthy Cuisine for Hotel in Phuket, Veridian E-Journal: Humanities, Social Sciences, and Arts Silpakorn University, 12(5), 263-282.
Chusri, W., & Lalitsasiwimon, W. (2020). Health Tourism: Thailand's Competitiveness, Journal of Narathiwat Rajanagarindra University Humanities and Social Sciences, 7(2), 205-226.
Dechwitthayanusak, C. (2012). Health Spa Services Management in Phuket Province, Phuket Rajabhat University Academic Journal, 8(2), 100-121.
Dini, M., & Pencarelli, T. (2022). Wellness tourism and the components of its offer system: A holistic perspective. Tourism Review, 77(2), 394-412.
Department of Tourism, Ministry of Tourism and Sports. (2013). Thai tourism standards Providing services in health tourism establishments. THAILAND TOURISM STANDARD TAT 313: 2014. https://kb.psu.ac.th/psukb/bitstream/2016/14036/1/TTS313-2014.pdf
Department of Health, Ministry of Public Health. (2023, January 30). Healthy City Standards for 2023, https://hia.anamai.moph.go.th/th/healthycity-criterion
Dickman, S. (1997). Tourism: An Introductory Text (3rd ed.). Holder Education.
Global Wellness Institute. (2022, February). The Global Wellness Economy: Country Rankings. 1-44. https://globalwellnessinstitute.org/industry-research/2024-the-global-wellness-economy-country-rankings/
Global Wellness Institute. (2018, November). Wellness Tourism. https://globalwellnessinstitute.org/what-is-wellness/what-is-wellness-tourism/
Hettler, B. (1980). Wellness promotion on a university campus, Family & Community Health, 3(1), 77-95.
Heung, V. C., & Kucukusta, D. (2013). Wellness Tourism in China: Resources, Development and Marketing, International Journal of Tourism Research, 15, 346-359.
Heung, V. C., Kucukusta, D., & Song, H. (2010). A Conceptual Model of Medical Tourism: Implications for Future Research, Journal of Travel & Tourism Marketing, 27(3), 236-251.
Kunaviktikul, W. & Jaiwilai, W. (2022). Wellness Tourism in ASEAN Countries Among Aging Travelers Before and During the COVID-19 Era: A Case Study of Thailand, Journal of ASEAN PLUS Studies, 3(1), 69-82.
Klangnurak, H. & Jaroenwisan, K. (2023). Phuket's Potential for Wellness Tourism. Journal of Management Science Research, Surindra Rajabhat University, 7(1), 182-192.
Lee, J., & Kim, H.B. (2015). Success factors of health tourism: cases of Asian tourism cities, International Journal of Tourism Cities, 1(3), 216-233.
National Tourism Policy Committee. (2022). National Tourism Development Plan No. 3 (2023 –2027). https://secretary.mots.go.th/more_news.php?cid=60
Office of the National Economic and Social Development Council (NESDB). (2021, November 1). National Economic and Social Development Plan No. 13 (2023 - 2027). https://www.nesdc.go.th/main.php?filename=plan13
Pencarelli, T. (2019). The digital revolution in the travel and tourism industry, Information Technology & Tourism, 22, 455-476.
Phuket Provincial Finance Office. (2022). Phuket Provincial Development Plan 2018 – 2022.
https://ita.phuket.go.th/assets/upload/O4.pdf
Phuket Provincial Office. (2022). Phuket Provincial Development Plan (Year 2023 - 2027), Strategy and Data Development Group for Provincial Development. https://www.phuket.go.th/webpk/contents.php? str=plan
Tourism Authority of Thailand. (2022, February 21). Article: Wellness Tourism. https://citly.me/O9ewh
Tourism Authority of Thailand. (2021, January 24). E-book: 9 New Trends in the Future of Tourism. https://api.tourismthailand.org/upload/live/content_article_file/20603-15378.pdf
The Global Wellness Institute. (2018, November). Global Wellness Tourism Economy: Asia-Pacific November 2018. https://globalwellnessinstitute.org/wp-content/uploads/2019/05/AsiaPacific_TourismEconomyMonitor2018revfinal.pdf
World Health Organization. (2018, June 1). Global action plan on physical activity 2018-2030: More Active People for a Healthier World, World Health Organization. https://www.who.int/publications-detail-redirect/9789241514187
Weerakit, N., Chaiyasain,C., Aksornpairoj, P., & Sonpiam, S. (2019). The Development Guidelines of Medical Tourism to Upgrade Phuket to be an International Medical Hub, Journal of International and Thai Tourism, 15(2), 35-57.
Wongmonta, S. (2022). Teaching materials for Advanced Tourism Planning and Development Course, College of Management Bangkok, University of Phayao.