The Guidelines for Developing the Cultural Tourism According to the Strategic Development Plan of Sakon Nakhon Province
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Abstract
This research aims to determine guidelines for the development of cultural tourism according to the strategic development plan of Sakon Nakhon Province. This study is qualitative research. The sample group comprises 22 individuals engaged in tourism at cultural tourist attractions in Sakon Nakhon Province, including representatives from the government, private, and public sectors, assembled through a focus group discussion process.
The results of the study are presented as follows: For the product, the identities of tourist attractions should be created. Tourist attractions should be linked. Opportunities for tourists to participate in tourism activities should be provided. For the price, prices should be appropriately set to the quality of products and services. Prices of products and services should be clearly notified. For the distribution channel, more distribution channels should be increased. Maps recommending tourist attractions should be provided. Tourist attractions should be accessed. For the sales promotion, interesting media should be created. Advertising and public relations channels, online and offline, should be increased. Special price promotions for the off-season should be organized. Trainings for personnel involved in tourism should be conducted, and they should be ready to serve tourists in every aspect. For the process, service procedures should be developed systematically and concretely. Safety should be provided, and for the physical characteristic, landscapes should be improved with local identity. The information obtained is highly valuable for supporting and promoting cultural tourism in Sakon Nakhon Province. Relevant agencies can disseminate this information or further develop it to maximize its benefits for tourism in the province.
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