Political Communication through Literature of Mom Rajawongse Kukrit Promoj: A Study of B.E. 2492-2532

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Pichet Srivorakul
Nantana Nantavaropas


This research study was conducted on the topic of "Political Communication through the Literature of Mom Rajawongse Kukrit Pramoj: A Study of 2492-2532 B.E." The study aimed to achieve two main objectives. Firstly, it aimed to examine the political context that influenced the communication process through the literature of Mom Rajawongse Kukrit Pramoj. Secondly, it aimed to study the process of political communication through the literature of Mom Rajawongse Kukrit Pramoj. To achieve these objectives, the study employed Brian McNair's model of political communication, content analysis techniques, and symbolic analysis.

The results of the research found that.

1. In 1932, the Thai government underwent a change which resulted in the king being placed under the constitution. However, M.R. Kukrit believed that the Thai people needed to have a unified mindset. To this end, he wrote literature that contained royalist political ideas and characters that were loyal to the monarchy. Although there were opposing views to the change of government, some saw it as a violent act and believed that it was not yet the right time. Additionally, Kukrit's literature emphasized the glory and prosperity of the royal court's past.

2. The process of communicating political ideas through literature involves a messenger who possesses both communication skills and political experience. This enables them to effectively convey their message in a language that is easy for the audience to comprehend. When an author wishes to write about a significant event, they will create characters who play a role in the event, as seen in works such as Four Reigns literature. Historical events serve as the plot and setting, and each character reacts to the situation accordingly. The communication channels utilized in this process include literary works that have been published as books, plays, and movies. The audience for these works can either be readers or viewers of performances based on literature.

Article Details

How to Cite
Srivorakul, P., & Nantavaropas, N. (2023). Political Communication through Literature of Mom Rajawongse Kukrit Promoj: A Study of B.E. 2492-2532. Journal of Arts Management, 7(4), 1502–1519. Retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/266259
Research Articles


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