The Causal Relationship of Tourism Logistics Management Influencing Tourists’ Loyalty in Phra Nakhon Si Ayutthaya Province

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Suphalak Sriwilai


The objectives of this article were to 1) study the factors of tourism logistics management that influence tourists' loyalty in Phra Nakhon Si Ayutthaya Province, and 2) create a causal relationship model of tourism management logistics influencing tourists' loyalty in Phra Nakhon Si Ayutthaya Province. The population of the study was Thai tourists who visited Phra Nakhon Si Ayutthaya Province. 360 Thai tourists were selected as the sample size by using a convenient sampling method. Questionnaires were also used for collecting data. A statistical program was used for data analysis, including inferential statistics, confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results revealed that the factors of tourism logistics management consist of five aspects: 1. physical flow; 2. information flow; 3. financial flow; 4. utility flow; and 5. sustainable flow. And 2) Tourism logistics management had a direct positive influence on tourists’ satisfaction, and tourists’ satisfaction directly influenced tourists' loyalty. The findings indicated that the more tourists' loyalty influenced, the more likely they were to return for future trips or be willing to spend more money to travel back to the same destination. Alternatively, it is also advisable to recommend the tourist destination to people around them. Therefore, the process of promoting tourists' loyalty to tourist destinations with deep understanding is needed. Apart from that, the relevant government agencies involved the tourism industry should use this causal relationship model of tourism logistics management to influence tourists' loyalty in Phra Nakhon Si Ayutthaya Province to enhance and increase the competitive advantages for the tourism industry.

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Sriwilai, S. (2023). The Causal Relationship of Tourism Logistics Management Influencing Tourists’ Loyalty in Phra Nakhon Si Ayutthaya Province. Journal of Arts Management, 7(4), 1395–1413. Retrieved from
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