The Relationship Between the Populist policies of Political Parties and the Political Ideology of Voters in Thailand Election 2023

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Veerasak Jinarat


The objective of this research was to study the relationship and influence between the populism policy of the political parties and voters' political ideology in Thailand Election 2023. The researcher used a questionnaire for collecting 404 respondents of the samples in Thailand before the election. The statistical analysis are frequency, percentage, standard deviation, coefficient correlation and multi-regression analysis. The research results revealed that the respondents/ generation Z 18 – 21 years of age, expressed neutral political ideology more than other generation at 40%. The respondents, generation Y (22 – 42 years of age) expressed liberal political ideology at high level, 31.6%. Moreover, political ideology related non-significantly in the same direction to populism policy at r = .01. Populism policy of Move Forward Party related moderately and significantly to the voters' political ideology in the election, May, 14, 2023, at R2 = .60 (Sig .01). Meanwhile, populism policy of Bhumjaithai Party, Democrat Party, and Thai sang Thai Party, related significantly to voters' political ideology at R2 = .73, .71 and .71, respectively. This research results also present that the most influencing populism policy of Move Forward Party such as only abolition of military service, influenced significantly to voters' political ideology at R2 = .04, F = 18.65 (Sig .000).

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Jinarat, V. (2023). The Relationship Between the Populist policies of Political Parties and the Political Ideology of Voters in Thailand Election 2023. Journal of Arts Management, 7(4), 1684–1705. Retrieved from
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