Do Negative Stereotypical Views on Low-Income People Still Exist?: Exploring Thai Gen Z Students' Attitudinal Evaluations Towards Poverty and the Paupers of Thai Discourse

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Krishna Kosashunhanan


This study aims to investigate Thai Gen Z students’ attitudinal evaluations towards poverty and the poor of Thai discourse. However, even though poverty and the poor are only explored, the views on richness and the rich are also investigated since these concepts are intertwined and the dimensional perspectives and interpretations are also expected. This study employs a quantitative approach. The participants in this study comprised of 400 Thai generation Z undergraduate students at a large-size university in Bangkok, Thailand. They were asked to complete the questionnaire on a 4-point Likert scale, consisting of four main parts: (1) opinions on definitions of richness, (2) opinions on the characteristics of the rich, (3) opinions on definitions of poverty and (4) opinions on the characteristics of the poor. The findings reveal that students show a high level of agreements towards first three parts but show their disagreement with the stereotypical views towards poor people in part four. Although they all agree that being rich is desirable and they want to be rich, they don’t consider the poor as bad in any manner. They insist that human is equal and deserve equal opportunities.

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Kosashunhanan, K. (2023). Do Negative Stereotypical Views on Low-Income People Still Exist?: Exploring Thai Gen Z Students’ Attitudinal Evaluations Towards Poverty and the Paupers of Thai Discourse. Journal of Arts Management, 7(1), 186–204. Retrieved from
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Author Biography

Krishna Kosashunhanan, College of General Education and Languages, Thai-Nichi Institute of Technology, Thailand




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