The Development Model of Community Products from Local Textile Wisdom Using for Commerce
Article Sidebar
Main Article Content
Abstract
In this article, a community product creation methodology based on local commercial woven fabric expertise is developed and evaluated. Participatory research methods, such as documented studies, in-depth interviews, and the sample group consisted of a small group of 20 professionals meeting with a smaller group of 20 people chosen at random, as well as a group of satisfaction raters and a group of community representatives. A total of 30 people were obtained by randomization. There are three steps in the research process: 1) Research the fundamentals; 2) Develop and improve a model; 3) Formal evaluation Interview forms, questionnaires, and suitability assessment forms were the instruments employed for data collection. Using descriptive statistics of the research findings, the qualitative data assessed the content and quantitative data.
1) There are nine components in the 3M-Pluses Model for creating community products from locally woven fabrics for commercial usage, including 1) manpower; 2) management; 3) marketing; 4) participation; 5) learning; and 6) uniqueness; 7) standard; 8) evaluation; and 9) sustainability.
2) The model's testing period has ended. The product has satisfied three product certifications. The evaluation of the model's applicability was determined to be at the highest level, and those who are interested in a high level of woven fabric producers and processing groups are content with joining the pattern at the highest level.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in articles in the Journal of Arts of Management It is the responsibility of the author of the article. and does not constitute the view and responsibility of the editorial team I agree that the article is copyright of the Arts and Management Journal.
References
Artitkawin, A., Intakhon, P., & Thongsuk, J. (2019). The added values of ceramic brand by developing packaging formats for competitive opportunities of small enterprises in wares, decorations, and souvenirs Lampang. Graduate School Journal, 12(1), 1-12. https://so01.tci- thaijo.org/index.php/crrugds_ejournal/article/download/190178/133121/56075.
Chaemchamrus, K., Erb-im, N., Phuanpoh., Y., & Sermchayut, R. (2022). Upgrading and increasing value of souvenir products of tourist attractions; Experience the charm of the old city life style, Phra Nakhon Si Ayutthaya Province. Journal of Arts Management, 6(3), 1585-1603.
Kaewsritong, J. (2022). Community product development. Pibulsongkram Rajabhat University.
Kaewsritong, J., Sornnoey, K., Intakan, W., & Siwnguan, K. (2019). Development the community products from local wisdom knowledge of elderly using for commerce, Phitsanulok province. Pibulsongkram Rajabhat University.
Kaewsritong, J. (2018). Model of arts and crafts activity for enhance the quality of life in the elderly. [Doctoral dissertation, Naresuan University].
Khaemmanee, T. (2005). Multiple choice teaching styles (3rd ed.). Chulalongkorn University.
Nijaneat, C. (2017). Model development research in social sciences and education. Suratthani Rajabhat Journal, 4(2), 71-102.
Nua-amnat, R., Brahmakappa, A., Pumturian, S., & Soonthondachar, J. (2021). The development of knowledge and community components of “Smart Community” for community in Thai society. Journal of Arts Management, 5(3), 559-573.
Panichphan, W. (2004). Cloth and woven fabrics. O.S. Printing House.
Phirasant, J. (2022). Miracle Phitsanulok. Naresuan University.
Phuangngam, K. (2019). Community and local self-management (2nd ed.). Thammasarn.
Pokkrong, J., Cherdjerm, S., Jariyarattanagoon, J., Viramon, P., Kanponoi, N., & Senapa, C. (2022). The development of local products and contemporary arts as the souvenirs for the community-based tourism of the Khorum Sub-district, Uttaradit Province. Journal of Asia Arts and Design, 3(1), 26-41.
Prommanee, P., Eamsaard, S., & Grasung, P. (2017). Guideline to construct and development model for public health operations for public health officer. Journal of APHEIT, 6(2), 128-135.
Sikka, S., Suwanthada, P., Saengkongmee, D., & Saengkongmee, S. (2021). The development of the pa khao ma (Thai Loincloth) for community Ban Songo Pa Khao Ma producer group in order to meet market demands. Journal of Art and Architecture Journal Naresuan University, 12(2), 161-176.
Tuekkhaow, P., Jamjuree, D., & Poonsuwan, S. (2021). Development of community-based learning model for promoting secondary school students’ capability of creative use of cultural capital. Journal of Arts Management, 5(3), 718-732.
Vantamay, N. (2018). Sustainability Marketing. Chulalongkorn University.
Wanichakorn, A. (2017). Local Product Design (OTOP). Chulalongkorn University.