The Development of Responsible Tourism Routes for Supporting Corporate Tourists in the Western Region
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Abstract
This article aimed to 1) study the needs, behaviors, and factors affecting responsible travel destination decision-making in the western region of corporate tourists; 2) analyze the potential of tourist attractions that can be arranged with CSR activities for responsible tourist attractions in the western region; and 3) design responsible tourism routes to accommodate corporate tourists in the western region. This study used a mixed-methods technique. Collecting data involved a questionnaire with 400 tourists, an in-depth interview with 65 key informants, and a focus group with 34 stakeholders. Analysis of the data using descriptive statistics with frequency, percentage, mean, standard deviation, regression analysis, and content analysis The research results were found as follows:
1. The majority of corporate tourists were traveling for meetings and seminars. The tourists demanded responsible tourism routes in the western region, consisting of accommodation, tourist attractions, prices, activities, program format, safety, and souvenir products. Their overall need was at the highest level.
2. The potential of being a responsible tourist destination in the western region had an attractive pattern in terms of solving community problems, conserving and restoring nature, and helping the underprivileged, including the handicapped and the elderly. Useful activities in tourist attractions can help society, conveniently accessible tourist attractions, fully equipped facilities, and standardized accommodation.
3. Three responsible tourism routes can be created: environment and nature responsible tourism routes; local people and community responsible tourism routes; and charity and social donation responsible tourism routes.
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