Characteristics of New Successful Entrepreneurs in Food and Beverage Business in COVID-19 Pandemic
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Abstract
The purposes of this research were: 1) to study the meaning of new successful entrepreneurs in the food and beverage business during the COVID-19 Pandemic; and 2) to study the characteristics of the food and beverage business during the crisis of COVID-19. This research was a qualitative research study using the grounded theory methodology. Twelve new successful entrepreneurs in the food and beverage business were purposefully selected as the key informants of this research study. Data were collected by in-depth interviews by employing semi-structured guideline questions and analyzed by using content analysis to define the meaning and characteristics of a new successful entrepreneur.
It was found that: 1. The new successful entrepreneur in the food and beverage business may differ in several ways due to the entrepreneur’s goal; satisfaction with business success; and happiness in doing business. There were four key components to being successful in business: financial return, customer’s satisfaction, employee’s satisfaction, and entrepreneur’s personality; and 2. The finding showed the key characteristics of the new successful entrepreneur in the food and beverage business were reflected in the soft skills, which consisted of five main components: 1) creativity; 2) learning and self-development; 3) service minded; 4) determination and patience; and 5) self-confidence.
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