Causal Factors Influencing of Cleaning Staff Service Intention on Consumers Seekster Application in Bangkok and its Vicinity
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Abstract
The objectives of this article were to validate the consistency of the causal factors influencing cleaning staff service intention on consumer Seekster application in Bangkok and its vicinity and to search for the causal factors influencing cleaning staff service intention on consumer Seekster application in Bangkok and its vicinity. The tools used in the research were online questionnaires. The sample group consisted of 400 people in Bangkok and its vicinity, and was obtained by convenience selection from those who had used the cleaning staff service intention on the consumer Seekster application. The statistics used in data analysis were frequency, percentage, and the structural equation model.
The results of the research showed that the causal relationship model of variables consisting of five components was 1) perceived usefulness, 2) perceived ease of use, 3) application content, 4) trust, and 5) purchase intention, and the model was developed in accordance with empirical data. The statistics showed the Chi-square statistics goodness fit test (χ2) = 449.44, degrees of freedom (df) = 225, CMIN/df = 1.99, GFI = 0.93, AGFI = 0.90, SRMR = 0.05, RMSEA = 0.05. The final result was a predictive coefficient of 0.99, indicating that the variables in the model can explain the cleaning staff's service intention on the consumer Seekster application by 99 percent, a significant level of .001 and that trust influenced the cleaning staff's service intention on the consumer Seekster application. The results can be used to plan strategies tailored to customers to realize their purchase intentions in the future.
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