The Study of Best Practices in the Management for Early Childhood Development in Private Nursery

Main Article Content

Ponpawee Uraisawat
Athiwat Jiawiwatkul
Lapasarada Jitwarin
Uthaithip Jiawiwatkul
Suwimon Ukraisa


The purpose of this study was to investigate best practices in the management of early childhood development in private nurseries. The mixed method was employed, with quantitative data collected through questionnaires from 552 private nurseries and qualitative data collected through small group discussions with 497 private nursery administrators from all regions, obtained through a purposive sampling. The quantitative data were analyzed using descriptive statistics, while the qualitative data were analyzed using content analysis. The findings demonstrated that the best management practices are highly appropriate and feasible for implementation. It was classified into four major components: (1) systematic management, i.e. management of the organization, curriculum, information, personnel, and organizational culture enhancing; (2) promotion of holistic development, including comprehensive child care and development; promotion of intellectual development, including language, communication, and child support during the transition period; (3) promotion of health and safety, including physical development and health care, management to promote health and learning, management of the safety environment, and disaster and emergency preparedness; and (4) promotion of social and community, including emotional, mental, and social development, instilling morals and good citizenship, encouraging family and community participation, and knowledge management. Private nurseries should apply best practices appropriate to the organizational context. All relevant sectors should support the implementation of best practices for early childhood development. 

Article Details

How to Cite
Uraisawat, P. ., Jiawiwatkul, A., Jitwarin, L. ., Jiawiwatkul, U. ., & Ukraisa, S. . (2022). The Study of Best Practices in the Management for Early Childhood Development in Private Nursery. Journal of Arts Management, 6(1), 307–323. Retrieved from
Research Articles


Kaewsuk, S., & Pongsamran, S. (2019). Behavior of choosing Isan restaurants[Master’s Thesis, Kasem Bundit University].

Kasikorn Research Center. (2020). In 2020, the restaurant business faces high challenges and changing competition patterns which estimated to be worth 4.37 – 441 billion baht. (Current Issue, No. 3067). z3067.aspx

Kasikorn Research Center. (2020). The restaurant business in 2021 still has high risks and challenges, growing on vulnerabilities, business investments still need to be cautious. (Current Issue, No. 3175).


Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation, and Control (9th ed.). Prentice-Hall.

Manavet, P. (2019). Factors affecting Thai North-Eastern food restaurants consumer’s behavior in Bangkok. Journal of Management and Marketing, 6(1), 14-29.

Piyasiriwet, P., & Sereerat, S. (2014). Attitude and characteristic of E-San food influencing consumption behavior in Pathumwan Subdistrict, Bangkok[Master’s Thesis, Suan Dusit University].

Sereerat, S., & Samerjai, C. (2013). In Factors affecting buying of construction material of retail shop from wholesalers in Samutprakarn area[Master’s Thesis, Kasem Bundit University].

Strategy and Information Division for Provincial Development, Rayong Provincial Office. (2018). Rayong Provincial Development Plan 2018 – 2021 (Abridged edition).

Teerakwanrote, T., & Kritsadathan, S. (2020). Service marketing (12th ed.). V-Print (1991).

Vanichbuncha, K. (2005). Data analysis using SPSS for Windows (5th ed.). Chulalongkorn University.