Factors Affecting the Adoption of Solar Cell Renewable Energy Technology in the Time of the Covid-19 Crisis of Consumers in Bangkok

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Pichit Bhasabutr
Ariya Phuvakeereevivat
Supatra Chantanasiri
Thananwarin Kositkanin

Abstract

This article aimed to 1) study the adoption level of solar cell renewable energy technology in the time of the Covid-19 crisis of consumers in Bangkok; and (2) study the factors affecting the adoption of solar cell renewable energy technology in the time of the COVID-19 crisis of consumers in Bangkok. This research was quantitative research. The population was the consumer who was interested in installing solar panel equipment in Bangkok. The sample size used in the research consisted of 400 people who are consumers interested in installing solar panel equipment in Bangkok to use electricity in their residences on a regular basis. Using a purposive sampling method. The tool used for collecting data is a questionnaire. The statistics used in the analysis were frequency, percentage, mean, standard deviation, t-test, and one-way ANOVA. Major Findings were as follows: (1) the adoption level of solar cell renewable energy technology in the time of the Covid-19 crisis of consumers in Bangkok, in overall, most of them are at the highest level; and (2) factors affecting the adoption of solar cell renewable energy technology in the time of the Covid-19 crisis of consumers in Bangkok, it was found that difference on gender, age, family status, average monthly income, education level, and occupation, who have different the adoption level of solar cell renewable energy technology, significantly level at 0.05.

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How to Cite
Bhasabutr, P., Phuvakeereevivat, A., Chantanasiri, S., & Kositkanin, T. (2022). Factors Affecting the Adoption of Solar Cell Renewable Energy Technology in the Time of the Covid-19 Crisis of Consumers in Bangkok. Journal of Arts Management, 6(1), 116–128. Retrieved from https://so02.tci-thaijo.org/index.php/jam/article/view/251989
Section
Research Articles

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