Model of Digital Characteristics Development for Secondary School Administrators under the Office of the Basic Education Commission

Main Article Content

Siwapat Bamrungsetthapong
Subin Yurarach
Kriangkrai Sajjaharuethai


The purposes of this article were to present research findings on (1) analysis of the elements of digital characteristics; (2) analysis of factors affecting digital characteristics; and (3) propose guidelines for developing digital characteristics for secondary school administrators under the Office of the Basic Education Commission. This study was a mixed research, both qualitative and quantitative research. The sample group consisted of 338 secondary school administrators under the Office of the Basic Education Commission. The sample was selected using cluster sampling, and there were 11 key informants. The sample was selected using purposive sampling. A questionnaire form and focus group were used. Quantitative data was analyzed using both descriptive statistics and inferential statistics, including structural equation analysis. Qualitative data were analyzed using descriptive analysis. The research results were found as follows:

1) There were 4 elements in the digital characteristics comprised of digital literacy which value of loading factor was 0.70, digital skills with the value of loading factor at 0.67, digital mindset with the value of loading factor at 0.68, and digital leadership with the value of loading factor at 0.82.

2) There were 3 factors affecting digital characteristics comprised of social context, organizational culture, and change management.

3) The guidelines for developing digital characteristics can operate through four methods as follows: job training, learning and practice from case studies, exchange and learning, and using tools of management.

Article Details

How to Cite
Bamrungsetthapong, S., Yurarach, S. ., & Sajjaharuethai, K. . (2021). Model of Digital Characteristics Development for Secondary School Administrators under the Office of the Basic Education Commission . Journal of Arts Management, 5(3), 688–702. Retrieved from
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