Models of integrating supply chains on quality service and results operations of the hotel business in Thailand

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Pranee Pinyocheep
Buraporn Kumboon
Siriporn Sajjanand
Chonkanok Kositkanin


The purposes of this study were 1) to analyze the causal effects of integration factors with suppliers and aspects of internal integration with customers on hotel business service quality; (2) to study the impact of service quality in conducting hotel business activities; and (3) to propose a model of integrated supply chain, according to service standards and the performance of the hotel business in Thailand. The population was hotel business executives who are members of the Thai Hotel Association (THA), A sample was selected from 400 business executives were included. Researchers have used multi-stage-sampling methods, and analyzed data using structural equation model analysis techniques (SEM).

The results of the study proved that the integration of suppliers internally and with customers had a direct positive impact on the efficiency of the hotel business. And the performance of the hotel business was indirectly affected by integration with suppliers. Solidarity with customers through internal integration and quality of service was consistent with the established research hypothesis. An index of the integration of supply chain integration models in terms of service quality and performance of the hotel business in Thailand. The model was consistent with empirical data, six indexes that met the acceptance criteria C2 / DF = 1.259, CFI = 0.999, GFI = 0.966, AGFI = 0.941, RMSEA = 0.029, and SRMR = 0.032. It can be concluded that the structural equation modeling model was appropriate. The research data model harmonizes with the changes in the results of the analysis of the harmony index. Overall, after the researchers adjusted the model, it was found that the model was consistent with the practice data. The six indexes that met the acceptance criteria were C2 / DF = 1,2566, CFI = 0.998, GFI = 0.976, AGFI = 0.950, RMSEA = 0.028 and SRMR = 0.023.

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Pinyocheep, P., Kumboon, B. ., Sajjanand, S., & Kositkanin, C. . (2021). Models of integrating supply chains on quality service and results operations of the hotel business in Thailand . Journal of Arts Management, 5(1), 218–231. Retrieved from
Research Articles


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