Taking Tourism Promotion Policy for Implementation for Personnel of Mae Hong Son Provincial Administrative Organization

Abstract

This article aimed to study (1) taking tourism promotion policy for Implementation for personnel of Mae Hong Son Provincial Administrative Organization and (2) the relationship of policy application to tourism promotion of Mae Hong Son Provincial Administrative Organization personnel. This study was a quantitative research. The sample group used in this research was 160 personnel of Mae Hong Son Provincial Administrative Organization. The study tool was a five-level estimation questionnaire. The statistics used in the data analysis were frequency, percentage, mean, standard deviation and Pearson's correlation coefficient.

The research results were found as follows: (1) taking tourism promotion policy for implementation for personnel of Mae Hong Son Provincial Administrative Organization was at a high level. Considering each side, it was found that the policy objectives and standards had the highest average, followed by the intentions of the operators, inter-organizational communication, policy resources and economy were at a high level., the nature of the organization that implemented the policy, social and political conditions at the moderate level, respectively; (2) tourism promotion of the Mae Hong Son Provincial Administrative Organization overall, it was found at a high level when considering each aspect, found at high level in all aspects: source or tourism activities followed by tourism services and tourism marketing respectively; and (3) the relationship between the personnel policy implementation and tourism promotion of Mae Hong Son Provincial Administrative Organization overall were not statistically positive at the very low level of relationship. (r=0.102).