Factors that Impact to Couriering Parcel Delivery through Online Platform in Thailand
Article Sidebar
Main Article Content
Abstract
The purposes of the research were to investigate factors that influenced attitude and intention to use couriering parcel delivery through the online platform in Thailand. This research was a quantitative research, which was collected from 400 people, who used couriering parcel delivery through the online platform by convenience sampling. The research tool was the questionnaires with a Cronbach's alpha coefficient of 0.87. The statistical methods for data analysis were frequency, percentage, mean, standard deviation, confirmatory factor analysis and structural equation modeling.
The results of the study revealed that perceived ease of use, including observability, perceived enjoyment and compatibility, and perceived usefulness, including relative advantages and social influence, significantly affected on the attitude toward using couriering parcel delivery through the online platform in Thailand. Furthermore, attitude toward using intention and marketing mix, including service on platform, price, and promotion, influenced the couriering parcel delivery through the online platform in Thailand. According to the research result, the couriering parcel delivery company should continually develop service on a platform for stable, speedy, and accurate information.
Article Details
Views and opinions appearing in articles in the Journal of Arts of Management It is the responsibility of the author of the article. and does not constitute the view and responsibility of the editorial team I agree that the article is copyright of the Arts and Management Journal.
References
กรมพัฒนาธุรกิจการค้า. (2562). ธุรกิจรับส่งเอกสารและสิ่งของ. สืบค้นเมื่อ 23 มกราคม 2563. จาก https://www.dbd.go.th/more_news.php?cid=1622.
ธานินทร์ ศิลป์จารุ. (2560). การวิจัยและวิเคราะห์ข้อมูลทางสถิติด้วย SPSS และ AMOS. (พิมพ์ครั้งที่ 17). กรุงเทพฯ: บิสซิเนส อาร์แอนด์ดี.
เว็บไซต์ Positioningmag.com. (2017). ธุรกิจดาวรุ่ง! SCB ประเมิน “ขนส่งพัสดุ” ปี 2020 โตพุ่ง 35% แข่งขันหนัก-ค่าบริการลดลง. สืบค้นเมื่อ 23 มกราคม 2563. จาก https://positioningmag.com/1261690
Armstrong, G. & Kotler, P. (2011). Marketing An Introduction. (10th ed.). England: Pearson Education Limited.
Crochran, W. G. (1963). Sampling Technique. (2nd ed.). New York: John Wiley and Sons Inc.
David, F. D. (1989). Perceived use fullness, Perceived Ease of use and user acceptance of information technology. MIS Quarterly, 13(3), 319-339.
Hair Jr., J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010) Multivariate Data Analysis: A Global Perspective. (7th ed.). Pearson Education, Upper Saddle River.
Lindeman, R. H., Merenda, P. F. & Gold, R. Z. (1980). Introduction to Bivariate and Multivariate Analysis. Scott, Foresman, Glenview, IL.
Parasuraman, A., Zeithaml, V. A. & Malhotra, A. (2005). ES-QUAL: A multiple-item scale for assessing electronic service quality. Journal of service research, 7(3), 213-233.
Teo, T., Zhou, M., Fan, A. C. W. & Huang, F. (2019). Factors that influence university students’ intention to use Moodle: A study in Macau. Educational Technology Research and Development, 67(3), 749-766.