The Use of Creative Media for Undergraduate Students in Bangkok

Abstract

The objective of this research were 1) to study behavior of cyberbully, 2) to study the level of the effects of cyberbully, and 3) to propose creative ways of using media for undergraduate students in Bangkok. Population and sample groups were 1) 400 undergraduate students who living in Bangkok and 2) 5 Communication arts experts. The research instruments were questionnaires and in-depth interviews. The quantitative data analyzed with quantity and percentage and the qualitative data analyzed with a summary interpretation. The results of the research revealed that 1) The most cyberbully behavior is arguing with others over the telephone/social media using violent words that accounting for 71.3 percent 2) The most effects of cyberbully is cyberbully causes suicidal bully that accounting for 47.2 percent 3) Guidelines for using creative media for undergraduate students in Bangkok Consists of 5 issues consisting of 1)  Creating knowledge on online media use regularly 2) Studying and monitoring the changes of online media all the time 3) Building immunity for using online media for yourself 4) Creating skills for knowing online media in the dimension, and 5) Create thinking processes, analyze, differentiate information.