Published: 2025-12-31

Research Article

Enhancing Logistics Efficiency for Customer Satisfaction in E-commerce

Amonrada Chenglai

63-82

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Legal Status and Regulatory Framework for Daily Accommodation Services for Tourists in Thailand: Rights, Duties, and Legislative Development Guidelines

Suthep Kavila, Saman Kabmala, Kajornatthapol Pongwiritthon , Suttipong Thumtheang

83-102

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The Satisfaction towards Social Welfare Arrangement for Elderly Citizens in Thamuang Municipality, Thamuang District, Kanchanaburi

Tawatchai Chuansomboom, Sudawan Somjai, Saroj Wasuwanit

103-118

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Criminal Law Enforcement and Penal Sanctions for the Illegal Sale of Personal Data in Thailand

Vichan Chanin, Kajornatthapol Pongwiritthon , Suttipong Thumtheang, Chavalit Honglertsakul

119-140

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Impacts of Artificial Intelligence on Students’ Collaborative Learning of Film and Television Media

Dong Xiang, Sujin Butdisuwan, Piyapan Santhaweesuk

141-152

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Public Speaking Anxiety in Higher Education: A Comparative Analysis of English-Major and Non-English-Major Undergraduates

Piyaporn Boonchuayrod

153-172

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How Absorptive Capacity Improves Green Innovation Performance in Small and Medium-sized Enterprises: A Study of the Mediating Role of Environmental Motivation and Organizational Learning

Lu Li, Srochinee Siriwattana

173-183

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Factors that influence the decision to enter a faculty of Economics and management at Guangxi Vocational College of Water Resources and Electric Power

Jun He, Savitri Chitbanchong, Nuttamon Punchatree, Man Klaysuwan

184-193

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Cross-Media Construction and Communication of The Garden Aesthetics in A Dream of Red Mansions in the Perspective of Intertextuality Theory

Yingli Yu, Somdech Rungsrisawat

194-207

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Factors Influencing Tourist Behavioral Intentions at Southeast Asian Specialty Restaurants in Xinglong, Hainan, China

Liqiao Zheng, Srochinee Siriwattana

208-217

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Enhancing Sustainable Market Competitiveness through Innovation, Service Optimization, and Brand Management: The Mediating Role of Differentiation in Beijing’s Printing Industry

Peng Li, Srochinee Siriwattana

218-228

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AI-Mediated Impacts of Equipment, Compliance, and Policy on Railway Management Efficiency: A Case Study of the Beijing Railway Bureau

Junxiao Zhang, Srochinee Siriwattana

229-238

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Risk Management as a Mediator in Innovation Performance of Chinese New Energy Enterprises: A Mixed-Methods Analysis

Jiuchun Bi

239-248

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Modeling the Impact of Cultural Marketing on City Brand Attractiveness: Evidence from Shijiazhuang, China

Fuqiang Han

249-260

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Study on the Impact of Financing Efficiency on Corporate Innovation

Chao Kang, Srochinee Siriwattana

261-271

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