Navachaan: Creative Product Design Integration By Post-Impressionism And The Cultural Heritage Of Tha Prachan Community

Abstract

This article presents the concept of designing and developing a foldable bag under the brand “NAVACHAAN”, with the objective of promoting the reduction of single-use plastic bags and raising environmental awareness through a culturally inspired product. The design concept draws inspiration from Post-Impressionist art, particularly Vincent van Gogh’s The Starry Night, and integrates it with the cultural heritage of the Tha Prachan community and the unique identity of the College of Innovation, Thammasat University.

The design conveys the narrative of the community through artistic illustrations, using the theory of complementary colors to create distinctive patterns that reflect the lifestyle, architecture, and atmosphere of coexistence within the Tha Prachan area.

 “NAVACHAAN” represents not only the aesthetic and cultural values of art but also proposes a new approach to sustainable product design that applies local cultural heritage as a foundation for creative innovation.