Creating Patterns and Batik Products to the Community through the Old Town of Songkhla

Abstract

The purposes of a research 1) investigate identity of Songkhla Old Town Community and create 5 batik, 2) develop product prototypes for tourists in the community, and 3) transfer knowledge and develop batik producers’ competency to promote tourism in Songkhla. Data were collected in Songkhla Old Town 100 tourists, by accidental sampling 10 batik business, by purposive sampling and 50 people batik workshop using a questionnaire and an interview. Descriptive statistics including frequency, mean, and standard deviation was applied for data analysis. Results showed that the perceived identity of Old Town while the satisfaction of the respondents towards traveling in the area they could be integrated in creating 5 batik including 1)the street art, 2)Baan Nakhon Nai, 3)Rong Si Daeng,4)the ice-cream, and5)Songkhla Old City Wall. Moreover, 10 product prototypes were created. These included 1)a tonic shirt, 2)a camera bag, 3)an oversized dress, 4)a body on dress, 5)a dress shirt 6)a tote bag, 7)a jumpsuit, 8)a long sleeveless cardigan, 9)a stand collar polo, and 10)a pair of harem pant. Batik workshop, the participants’ overall satisfactory level was high (x̅=4.13, S.D.=0.57) In addition, the overall satisfactory level towards the product prototype training was high(x= 4.17,S.D.=0.62).